Mexican Spirits blend beautifully with India

Mexico’s Ambassador to India, Excellency Federico Salas brings extensive expertise and a profound grasp of global relations. During his tenure, he has strengthened bilateral ties between Mexico and India, actively promoted Mexican culture and business interests in India, fostering dialogue across sectors to deepen mutual understanding and partnership.

He expresses delight over India’s growing affinity for tequila and heightened appreciation for Mexican cuisine. The Ambassador remains dedicated to supporting Mexican companies promoting tequila in India while preserving the true essence of this iconic Mexican spirit.

He says that past four-and-a-half years have been incredibly positive, marked by India’s growing interest in strengthening ties not only with Mexico but with Latin America as a whole. This increased focus has allowed numerous initiatives and aspects of our relationship to flourish. Despite the challenges posed by the pandemic, our overall relationship has continued to grow.

He says, “We are keen to bring more agricultural products to India and are exploring possibilities despite the complexities of phytosanitary restrictions and competition. Currently, most of our trade is industrial rather than agricultural. A noteworthy development is the growing popularity of tequila in India. Over the past year, tequila consumption in India has doubled, becoming the drink of choice, particularly among young people. Cocktails like margaritas and tequila sunrise are now extremely popular”

The excellency is happy to see that a lot of business people in the spirits sector are actively promoting a wider variety of tequilas in India. It has become fashionable for people to keep bottles of tequila at home for guests. This change has been remarkable over the past four to five years.

His embassy in New Delhi has actively supported programs launched by tequila importers in India and collaborated closely with companies importing tequila, helping to co-sponsor events and promote them to larger audiences. “Our goal is to increase visibility and appreciation of tequila across India,” he says.

The enthusiasm for tequila in India is vibrant and continually expanding, a development Ambassador Salas is pleased to witness during his tenure. He is also happy to see the growing appeal for Mexican food in India and wants people to ask for authentic Mexican cuisines while dining.